We had defined “loss of individuality” as a social process in which individual group members lose self-awareness and its accompanying sense of accountability, inhibition, and responsibility for individual behavior. It is also called “deindividuation”.
You would notice that individual group members wouldn’t have a sense of accountability/inhibition or responsibility for their behavior – this could have potentially catastrophic influence. People could engage in morally reprehensible acts and sometimes even violence. Research has noted that – loosening of normal ego control mechanisms in an individual could also lead to a prosocial behavior and one expect heroic acts even in dangerous situations. There could also be the other dimension of a negative impact also seen due to such behavior – in mob scenarios.
What is important it to note that – a group that successfully develops into a mature group may not encounter the issues with the loss of individual identity? What is important is the way the culture of a group gets established.
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