The following diagram summarized the impact of different schedules of reinforcement. These diagrams are adapted from the Table in the book Organizational Behavior Modifications by Fred Luthans and Robert Kreitner (Copyright 1985) page 58 by Scott Foresman and Company and the authors of our reference book.
Reinforcement essentially implies the attempt to develop or strengthen desirable behavior by either bestowing positive consequences or withholding negative consequences. If the manager chooses to apply positive consequences to any desired action of his/her employees, then it results in positive reinforcement. These reinforcement take different forms in different organization – they could be bonus, awards, recognition, promotion etc.
Negative reinforcement is to be understood a bit closely – it results from a manager withholding negative consequence when a desirable behavior occurs. Example: A manager could choose not to exercise the choice of reducing pay for his employee who usually report late if the employee reaches office on time!
In addition to just these consequences, the schedules of reinforcement also play a very influencing role. These could be continuous, fixed, intermittent. Understanding the influence of these schedules for reinforcement would definitely be interesting, we shall make it the subject matter of the next discussion byte.
The strategies discussed in the last byte, were put up as a law of effect by Thorndike; we could summarize them as in the diagram below. (This is a modified version of Figure 6.1. from the standard reference book.)
In simple terms, reinforcement is used to enhance a desired behavior, while punishment and extinction are used to diminish undesired behavior. This theory of reinforcement is fundamental in organizations design of the reward systems. If these reward systems are well designed it would help the organization attract and retain the best employees!
If these reward systems are planned in a strategic way, they would help motivate behavior, action and accomplishments that would propel the organizations in the direction of its goals. These strategic rewards need not necessarily be cash but could be training, educational opportunities, stock options, recognition, travel etc. These sorts of rewards have a positive consequence on the employee’s behavior.
If we revisit the last point and the one earlier, we realize that reinforcement and punishments are administered through the positive or negative consequences of the employee’s behavior. Positive consequences are results as a result of certain behavior that the person would find more attractive or pleasurable. Negative consequences are results of behavior that a person finds unattractive or aversive. Examples of positive consequences include pay increase, bonus, promotion, transfer to desirable geographic location or even a praise by one’s superior. The Negative consequences could include disciplinary action, undesirable transfer, demotion, harsh criticism by a superior.
One essential aspect that a manager would need to be aware of is the cultural differences and gender differences when providing reinforcement through positive or negative consequences.