An exceptionally quick and handy read for those who are in the early stages of your startup journey. If you are thinking of following the lean startup approach of conducting qualitative interviews with your potential customers, this book is a must-read.
Of all the examples and learnings he shares, I love the mom and son conversation, which I borrow into my classrooms (mostly my MBA classes) to explain the importance of listening to customers before you sell the solution. The book is embedded with several nuggets of learning for the early stages of an entrepreneur.
I would recommend this one for all early-stage entrepreneurs.
Happy Reading!