One of the rare books that I have read about scaling up of ventures. Written by a behavioral economist and an academician, John A. List, this book integrates the scaling challenges and the experimental rigor in its writing. I loved this.
Building on his personal experience of working with Uber and then later Lyft, John touches up on several aspects that would be helpful when one is trying to understand the venture scaling from a relative distance. He highlights several key conditions for scaling, like the ingredient’s vs. the chef, the challenge of false positives, spillovers, the role of incentives, knowing when to pull the plug, and many more aspects.
If you are grappling with trying to understand what some of the conditions could be that could answer if it is the time to scale and what you would need as ingredients before you start, this book will give you some of the answers.
Happy Reading!