In the last byte, we read about how the message characteristics affect persuasion. In today’s byte, we would look at t model that was suggested by R E Petty and J T Cacioppo: “The Elaboration Likelihood of Persuasion”.
The image below broadly describes 2 means of which one could get persuaded to change the attitude.
The image below broadly describes 2 means of which one could get persuaded to change the attitude.
We shall describe these in detail in the next blog.
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