Cognitive Style refers to an individual’s preference for gathering information and evaluating alternatives.
Jungian theory gives us a frame to understand the way individuals understand and appreciate the differences in decision making. Carl Junk identifies two broad thought processes – one is the information gathering and the other is making judgements. An individual could gather information through two broad ways – sensing and intuition, he/she could also make judgments using two broad ways – thinking and feeling. This could lead us to see four cognitive styles:
- Sensing/Thinking
- Sensing/Feeling
- Intuiting/Thinking
- Intuiting/Feeling.